As part of Leeds Rhinos Foundation’s 10 year anniversary celebrations at Leeds Town Hall, the charity premiered a new short film showcasing the work going on under the charity’s ‘Changing Lives Through Sport’ philosophy.
The film, produced by Brass Agency with the help of Mob Sport and directed by Jason Fisher-Jones, stars Leeds Rhinos player and Foundation trustee Jamie Jones-Buchanan. It captures how the lives of children and adults in deprived communities across Leeds have been enriched through sport.
Shot at four different locations across the city, to reflect the Charity's wide variety of work, the 136 second film shows the Foundation inspiring young people in local schools as well as working with Specialist Inclusive Learning Centres and TryZone Education Centre to improve the lives of adult learners and those with disabilities.
Dr. Neil Kaiper-Holmes, chairman of the board of trustees, Leeds Rhinos Foundation, said: "It has been a long held ambition to have a top quality product that vividly describes what the Foundation is all about. But the costs of production have always been prohibitive for a relatively small charity such as ours, with a turnover of less than a million pounds a year. Thanks to the generosity of in-kind sponsors Brass and Mob Sport, we now have a vehicle to enable us to attract and inform even more sponsors and donors."
Following an exclusive premier of the film on Wednesday 21st October at an event to celebrate the Foundation's tenth anniversary, the charity's strategy to connect emotionally to a new audience continues through adverts, exhibition banners, social media assets, photography kits and a video pack. All this has been created by Brass to help the Foundation raise awareness of its achievements and attract new sponsors.
Commenting on the film, Dave Lambert, creative director at Brass, said: "We are proud to support the Leeds Rhinos Foundation. We are continually inspired by the fantastic group of people and amazed at their commitment to make a difference through their life changing programmes. The film brings to life the ethos of 'Changing lives through Sport' and highlights the unique power sport has to enhance lives in a whole range of ways, from confidence to discipline and team spirit."
Since being founded in 2005, the award-winning charity now works with an estimated 50,000 people a year under its five focus pillars of; Education, Health, Sport, Art and Heritage.
The full version of the film can be seen below: