Leeds Rugby Foundation is entering into a whole new era with the creation of their brand new logo and securing a £480k lottery bid. We wish to thank Ponderosa, a full service advertising agency in Leeds, who have worked very hard with us to create the logo.
Leeds Rugby Foundation brings together both codes of the game and is instrumental in delivering sport into the community. Our Strapline: “changing lives through sport” is the ethos that drives us and ensures good is done throughout the area. This was the basis of the rationale behind the new logo design.
The font chosen is energetic, strong and confident, allowing people in the community to recognise and identify with the charity. The aim was to refresh the current logo as it did not reflect the dynamic nature of this great charity, nor did it sit well graphically with the two existing rugby team logos to demonstrate the links with the top sporting clubs.
The strong revolving elliptical shapes suggest the energy and the movement of the organisation and the overlapping of the ellipses demonstrates the holistic approach of the Foundation: that both codes working in harmony are stronger than the individual codes working in isolation.
Further to this revamp of the logo the Foundation has also secured an amazing £480k funding from the Big Lottery Fund. This funding will go towards a new project for the Foundation and the recruitment of three new members of staff to oversee the project.
The new project will have the aim ofreducing risk taking and anti-social behaviour, improving emotional and physical health and wellbeing, improving confidence and enhancing employability prospects among disadvantaged young people and their families.
The community project will use the inspirational settings of Headingley Stadium and the Kirkstall training facility, supported by players and staff from Leeds Rugby to inspire the youngsters to make positive changes to their own lives which will help them to engage in education, take less risks, become healthier (physically and mentally), happier and ultimately have better opportunities in their future lives.
Leeds Rugby Foundation relies on grants and donations to continue these vital projects. We know that these projects are making a difference in the heart of the community, inspiring individuals to make positive changes to their own lives which will benefit them for years to come. Any support that you can give the charity would be greatly appreciated!
Ponderosa is a full service advertising agency that can make a difference to your business. The Group is the coming together of 3 specialist businesses – Sixteen Hands, Prego and Digital Welly. The agencies have been brought together to combine world class brand thinking, highly responsive direct marketing and digital marketing expertise under one roof, to go beyond the traditional integrated agency model. They call it the Ponderosa way and it’s where brands like Puma, Danone, NHS and Stan James come to get some serious Yee-Ha!
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