Leeds Rhinos mascot Ronnie the Rhino played a key role in helping to tackle bullying by starring in a new educational short film provided by the Leeds Rhinos Foundation as part of national anti-bullying week.
The film, which launched this week with a visit to Colton Primary School, forms part of a new anti-bullying assembly that will be delivered by Leeds Rhinos Foundation staff in their Ambassador Schools throughout the school year.
Anti-Bullying week, which is coordinated by the Anti-Bullying Alliance, each year raises the profile of bullying across the UK, shining a light on the effect bullying can have on the lives of children, young people and adults by working with organisations to create safe environments where people can live, grow, play and learn.
Leeds Rhinos Foundation's Anti-Bullying Assembly, which will be offered to the charity's 100 Ambassador School, covers common areas of bullying such as cyber, physical and emotional bullying and how to get help if you've been affected or witnessed bullying happening in your school.
The assembly incorporates the film starring Ronnie the Rhino, who is shown as the victim of bullying, and advice will be given to children who may be dealing with similar experiences covered in the film on how they can deal with it.
Headteacher at Colton Primary Sue Harrison, whose school were the first to receive the assembly on Wednesday 16th November as part of their week long anti-bullying awareness delivery said:
“Leeds Rhinos Foundation presented a delightful anti-bullying assembly to our pupils approaching it with sensitivity and humour, so that it captured everyone and sent across an important message.
“Of course, Ronnie the Rhino caught their interest through short impact videos which emphasised the different types of bullying that children might come across and, most importantly, how they can deal with difficult situations.
Leeds Rhinos Foundation Community Manager, Gareth Cook commented on the importance of supporting issues in schools such as bullying through the charity's ambassador schools.
"We are delighted to be able to launch our new anti-bullying assembly which we hope will help pupils across the city to better understand the problem of bullying and how they can overcome it," said Cook.
"Our team of staff have put together an assembly which uses club mascot Ronnie the Rhino to explore the different forms of bullying but critically how young people can seek support if they see bullying going on or have been affected personally by it. Ronnie the Rhino is such a familiar character for young children and we think him starring in the film will help them to relate to the messages and advice we are offering,"
"We'd like to thank Colton Primary for allowing us to launch the assembly as part of Anti-Bullying week which will be available to the rest of our Ambassador and Partner schools throughout the year."
Anti-bullying week's theme for 2016 is using the 'Power for Good' to help children and young people to understand the ways in which they are powerful and encouraging individual and collective action to stop bullying.