The Leeds Rhinos Foundation’s new short film, produced by produced by Brass Agency with the help of Mob Sport and directed by Jason Fisher-Jones, has received recognition from industry magazine The Drum after being voted ‘Ad of the Week’
The industry magazine for marketing and creative professionals nominated the film alongside 11 other adverts and put the final decision down to a public vote on the website over the last week.
The film, which premiered for the first time last month at the Leeds Rhinos Foundation’s 10 year anniversary event, has received shining reviews from the public since going online, and was named ‘Ad of the Week’ after beating competition against adverts from major brands such as Nespresso, Barclays, Xbox and the makers of Guitar Hero, Activision.
Two minutes and 16 seconds in length, the short film provides an insight into the charity’s philosophy of ‘Changing Lives through Sport’ with an emotive reflection on the Leeds Rhinos Foundation’s work at four locations around the city.
Through the narration of Leeds Rhinos star Jones-Buchanan, the film visits a school, a rugby club, the charity’s purpose built TryZone Education centre and a specialist inclusive learning centre in the city, where some of the charity’s projects take place to improve the lives of adult learners and children with disabilities.
Please watch the full short film below: